Marketing + Brand Development Manager, seven roots
Heather had a dream – to live off the land, preserve the fruits of her prolific backyard garden to sustain her through the whole winter. As it turned out those dreams were delusional and she really likes lettuce even in February, but she discovered her local food co-op in the endeavor.
Soon after, she made her foray into co-op work by joining the marketing team at Lexington Cooperative Market. Later, Heather was a part of the startup team for the East Aurora Cooperative Market and she became the store’s marketing manager in 2016, seeing the co-op through pre-opening and early operational years. EACM was named 2016 Startup Food Co-op of the Year, nominated for local development awards, and has experienced steady, dramatic sales growth and community support since opening.
In 2018, Heather joined seven roots group, a multidisciplinary design and operational support firm. seven roots, a worker cooperative, is dedicated to natural foods grocery stores and co-op markets. She focuses on design and branding, marketing and strategic communications.
Heather has a BA in Illustration and an AA in Graphic Design from Rochester Institute of Technology. She has served on the Lexington Cooperative Markets’ Board of Directors since 2016 and while she’s masterful with a marketing spin, she’s just ok at vegetable gardening.