Sally Lyons Wyatt

Executive Vice President & Practice Leader, IRI

Sally Lyons Wyatt

Sally Lyons Wyatt is a recognized thought leader in the CPG and retail industries and is a frequent keynote speaker and an authority on consumer eating and shopping trends. She is frequently quoted in national business and trade media outlets, such as The Wall Street Journal, Chicago Tribune, Supermarket News and Candy and Snack Today. She has more than 25 years of industry experience and partners with clients to leverage big data, technology and cutting-edge ideas to help achieve better results and drive growth.

As an executive and practice leader for IRI’s Client Insights division, Sally is responsible for driving integrated initiatives as well as measuring their success within consumer strategy, consumer/customer insights, media, and personalization practice areas. Her vast experience includes managing and developing global account teams that service Fortune 500 companies.