Director of Brand and Store Development, Outpost Natural Foods
Tiger Balm was Lisa’s gateway to the natural products world. As a product buyer for a chain of local pharmacies, she stumbled into the booth of the importer at a trade show and the rest, as they say, is history. Her co-op history began in sales for North Farm Co-op, a wholesale distributer where she peddled everything from hummus to soap to retailers across the upper Midwest. In 1997, she joined the team at Outpost as Marketing Manager. Since then, she has seen the co-op through rebranding and multiple remodels and expansions, including 4 new stores, and helped develop a wholesale division. She served on the board of local business groups, participated in marketing committees for the National Co-op Grocers organization, and has shared her decades of merchandising, store development and sales acumen with individuals and groups across the country. When she’s not co-producing Outpost’s award-winning quarterly magazine Graze, you’ll find her traveling, working on mixed media art or cooking in her cozy bungalow kitchen.