University of Wisconsin–Madison

James Morrell

Produce Merchandising Consultant, CDS Consulting Co-op

James Morrell head shot

James Morrell is a produce merchandising and retail operations consultant who has been recognized for his dynamic approach to merchandising, sales promotion, and exceptional customer service. With over 25 years’ experience in the natural foods industry, James has worked with cooperatives and progressive independents across the United States focusing on retail operations management, procurement strategies, and organic foods advocacy.

As an operator, James is known for promoting an energetic and positive team culture in his departments and his produce teams have been consistent leaders in generating sales and demonstrated productivity. Through his work, James continues to promote the cultivation of regional partnerships with growers and producers in order to strengthen locally oriented distribution channels and to increase community access to fresh local foods.