University of Wisconsin–Madison

Heather Snavely

VP of Marketing, PCC Community Markets

Heather Snavely head shot

Heather Snavely is drawn to brands fueled by passion and a clear mission. Throughout her 25-year career, she’s worked with category challengers, including adidas, Cranium, Target Stores and Xbox. As VP of Marketing for PCC Community Markets, Heather spearheaded the co-op’s recent rebranding initiative, driving increased awareness, sales and transactions. Prior to joining PCC, she led global brand marketing for Brooks Running Co. and global consumer communications for Xbox, respectively. A Minneapolis-native, her first co-op experience was eating fruit leather at the Linden Hills Co-op as a child. Since then, she’s been a member of three food market co-ops: Mississippi Market (St. Paul, Minn.), Central Co-op (Seattle) and, of course, PCC. She earned her Master of Business Communications from St. Thomas University, in St. Paul, Minn., and Bachelor of Arts degree in English with a minor in Japanese from the University of Minnesota.