University of Wisconsin–Madison

Darrell Vannoy

V.P. of Merchandising and Procurement, PCC Community Markets

Darrell Vannoy headshot

Darrell Vannoy is a 25-year grocery industry veteran and has worked for many innovative companies including, Larry’s Markets, Wild Oats and Metropolitan Market. He is currently the V.P. of Merchandising and Procurement at PCC Community Markets. Darrell has deep expertise in deli, foodservice, bakery, meat, seafood and private label development.  In addition to overall merchandising and procurement responsibilities he leads the development and implementation of PCC’s pricing and promotional strategies.